Rihanna Gets Paid More For Attending A Fashion Show Than You Probably Make In One Year

You can hardly call the relationship between celebrities and endorsements news. When Michelle Obama or Kate Middleton so much as step out in a certain dress, it's sold out within minutes. And even though studies suggest that people don't actually care about endorsements, that doesn't stop companies from going to great lengths to secure their relationships with the rich and famous.

So, it's not a surprise that the same rules apply to things like Fashion Week, too. The Sun (and consequently The Telegraph) reported Wednesday that stars like Rihanna
are paid £60,000 (about $100,000) by designers EVERY TIME they sit in
their front row. That is, of course, more than one person even needs to
live for a full year. And when you consider how many shows Ri
goes to over the course of a given fashion week, as well as the other
celebrities that brands are shelling out money to for appearances (we're
looking at you, Miu Miu) well, the numbers are pretty shocking.

But is it worth the hefty price tag? Does seeing an "It" girl roll around the Chanel show in a shopping cart
make you want to buy Chanel any more than you did before? Maybe -- for
those who can afford to be buying Chanel in the first place.

The
benefit for designers, naturally, comes from these celebs being
associated with their brand. And in a society where photos rule the
social media scene and you can follow your favorite stars' every move
from your smartphone, it makes sense for labels to want them in their
front row.

And OK, maybe we're a little jealous. After all, if we
were offered seats in the front row at some of the biggest fashion
shows of the year AND getting paid for it, we'd go to a whole bunch of
shows, too.