The Top Ten Reasons Why Apple Rejects Apps

ExpandSome of the mystery behind Apple's app rejection decisions has been solved. Now, the powers-that-be behind the App Store have finally revealed why software is so often rejected. You might be surprised by how mundane its reason are.

Apple's new Common App Rejections page explains the top ten reasons why apps were rejected at the end of August 2014. Here's the run-down:

14% : More information needed

8% : Guideline 2.2: Apps that exhibit bugs will be rejected

6%: Did not comply with terms in the Developer Program License Agreement

6% :
Guideline 10.6: Apple and our customers place a high value on simple,
refined, creative, well thought through interfaces. They take more work
but are worth it. Apple sets a high bar. If your user interface is
complex or less than very good, it may be rejected

5%: Guideline 3.3: Apps with names, descriptions, or screenshots not relevant to the App content and functionality will be rejected

5%:
Guideline 22.2: Apps that contain false, fraudulent or misleading
representations or use names or icons similar to other Apps will be
rejected

4%: Guideline 3.4: App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion

4%: Guideline 3.2: Apps with placeholder text will be rejected

3%: Guideline
3.8: Developers are responsible for assigning appropriate ratings to
their Apps. Inappropriate ratings may be changed/deleted by Apple

2%: Guideline 2.9: Apps that are "beta", "demo", "trial", or "test" versions will be rejected

The
page also provides a series of tips for app developers, like ensuring
no links are ever broken, that there's no place-holder content and a
bunch more, too. Go take a read. Common App RejectionsCult of Mac