Rihanna‘s endorsement deal with skincare brand Nivea has been cut short. The “We Found Love” singer has appeared in a series of advertisements for the brand in celebration of its 100th anniversary, and the company even sponsored her 2011 tour. But Stefan Heidenreich, the new head of Nivea’s parent company Beiersdorf, has found no love for Rihanna, and has dropped her as the face of the brand.
“The advert starring Rihanna was a no go,” he told the German media. “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability.”
The KEP Reaction:
Obviously brands associated with products not mean't only for raunchy teens must cater to family and therefore this is not unusual...with Rihanna tweeting sometimes her naked glory and shameless sluttiness...it's hard to say she is wholesome enough for family consumption.
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