The next frontier for digital music is not a tablet or a smartphone, but two items that have been part of everyday life for decades: the car and the television set. For years, digital music has been confined mostly to traditional computers and phones. But that limitation is slowly disappearing as the market shifts toward cloud services, which stream content from remote servers, allowing anything with an Internet connection — like smart TVs or Blu-ray players — to become portals for vast libraries of entertainment. One music streaming service, Mog, is counting on this change to draw new subscribers and help it stand out in a crowded field. On Tuesday, the company will announce a string of deals that could introduce it to millions of potential new customers. LG, Samsung and Vizio will incorporate Mog into their Internet-ready televisions and other devices, and the service will become available on Sonos, a wireless system for managing music throughout the house. And in what the company calls the first integration of an on-demand music service into a car, Mog will also become part of BMW’s Mini line. (On-demand streaming, unlike radio, lets you pick the songs you listen to.) More such deals are on the way, said David Hyman, Mog’ “When you are thinking about buying into a cloud-based music service,” Mr. Hyman said, “I imagine you asking yourself, ‘Can I use this on my phone? Can I use it in my car? Will it work in my new TV?’ The value of these services goes up the more places consumers can access you.”s founder.
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