Tarsem Signh
Early last month we got to see a bunch of promo images for the upcoming then untitled Snow White film directed by Tarsem Singh and starring Lily Collins, Julia Roberts, Armie Hammer and more. Today we learn that the film studio has finally decided on a name for the film. Henceforth, the as-yet untitled Snow White film will be known as Mirror Mirror. The first of two live-action Snow White movies set for release next year is getting a slightly ironic title: “Mirror Mirror.” That’s the name Relativity Media has picked for its comedy-action adventure starring Julia Roberts as the Evil Queen, Armie Hammer as the prince and Lily Collins as Snow White. The movie is set for release March 16. Less than three months later, on June 1, Comcast Corp.’s Universal Pictures is set to release its action flick starring Kristen Stewart and Chris Hemsworth in the title roles of “Snow White and the Huntsman.” In Universal’s version, Charlize Theron is the Evil Queen. Although both movies make use of the fairy tale made famous by the Brothers Grimm, the studios are saying they’re different enough and spaced far enough apart to both succeed. Hollywood usually resolves fights over titles through the Motion Picture Association of America’s Title Registration Bureau, a voluntary system shared by major studios for registering movie titles and handling objections. Universal had set “Snow White” in its title much earlier and Relativity didn’t succeed in its bid to also use the heroine’s name in the title of its movie.
As you may know, 2012 will see the epic struggle of TWO Snow White films … and altho the other film (which stars Kristen Stewart, Charlize Theron, Chris Hemsworth and other) has the benefit of having Snow White in its title, Mirror Mirror will be the film released first. I, personally, am really looking forward to the release of this film. I am a big fan of Tarsem Signh‘s films so I have no doubt that Mirror Mirror will be a feast for the eyes. I dig the title, I’ve been digging the cool promo photos we’ve seen … I’m excited.
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