Next month’s series finale of The Oprah Winfrey Show will undoubtedly draw a record-setting number of viewers — and that’s precisely way ABC is charging advertisers $1 million to broadcast thirty-second ad spots during O’s swan song, Horizon Media said Tuesday.
The hefty advertising price tag is set higher than the recent series finales of both Lost and 24, according to television research firm Adgate. As TV Guide points out, a seven-figure amount for advertising during the series finale for a daytime program is rare since the audience is smaller than the viewership of a prime time show. The last time a series finale brought in $1 million per commercial was 2005, when CBS charged advertisers $1.2 million to hawk their product as the world said goodbye to Everybody Loves Raymond. Friends retains the record for the highest prices ever paid for advertising during a series finale. The show took in a whopping $2 million per ad, bringing it nearly on par with the Super Bowl, when it ended its decade-long run in 2004.
The Queen of Talk wraps up her 25-season career as the host of her venerated talk show on May 25 and will focus solely on the launch of her new ratings-challenged Oprah Winfrey Network.
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