This object is 100 percent design and practically zero percent function, and its engineering is designed to make you think about how awesome Apple is. In the eyes of most of the company’s detractors, then, it’s the ultimate Apple product.
Not an “iPod wristwatch.” Not “a watch that can also control with any device that’s streaming music or video via AirPlay.” Those concepts smack of integration. In the past, I’ve praised Apple for never introducing major products that don’t enhance and support another Apple product or service in some way. That’s great. But I’ll never win an Apple Design Award. If I want to own something that Apple designed purely for design’s sake, it has to be a wristwatch
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